No area of business ever sits still. Even as you read this, there are all kinds of developments in the works, ready to change the way you and every other business owner runs things. Digital marketing has been a significant part of business for a while now, and like the rest of it this is still changing. Here are some of the biggest digital marketing trends of 2016.
The first big development you should be paying attention to is location based marketing. You can probably guess what this is already. Location based marketing works to target mobile users in a certain geographical area. We all know how prevalent mobile devices are in day to day life. With the growing popularity of wearable devices, location based marketing is becoming more important. Mobile devices in general are becoming the primary technology we use to consume any kind of media. Because of this, ads received through mobile devices are going to be better received by your target audience. Smartwatches and similar gadgets are expected to open the doors for new, creative methods of location-based marketing.
Mobile optimization is already a big part of digital marketing. However, as time goes on, it’s going to become more and more of a necessity. Increasing numbers of people are dropping desktop computers for mobile devices, and odds are a lot of those people are going to be part of your target audience. Search engine and conversion rate optimization services can be useful, true. However, these techniques aren’t going to do much unless your company website is fully responsive! When you try to access a site on your mobile device, and you’re met with a clunky, confusing design, you’re not going to buy the product or hire the service! You should also make sure that your website has plenty of interactive and sharable content. With the dominance of social media, these kind of features will do a lot to determine your conversion rate.
The way we record and study online traffic is also expected to change significantly. When you fully understand the behaviour of your target market, you can do all sorts to strengthen your marketing drive. Recently, there’s been a pretty big rise in cross-device activity. This is going to make user behaviour far more difficult to determine and act upon. For example, you might be dealing with a customer who behaves in one manner while using a smartphone, but acts completely differently when they’re using a smartwatch or tablet. In order to monitor and act upon these patterns, you need to have some good tools for conversion tracking. Whatever resources you choose to use, make sure you’re gathering the right information and using it effectively.
We may only be a few months into 2016, but you can feel the change already. Digital marketing has already grown significantly as a modern business tool. That isn’t expected to change any time soon, so make sure you’re not left behind! These trends and others are what will keep you on top of the competition.