5 Ways Security Guards Add Value To Your Business

Security Guards are used in a wide range of industries and primarily function to ensure the safety of your premises. But whilst most people believe that Security Guards value is purely in protecting your property from break-ins, they actually add value in a lot of ways that are often overlooked. If you are considering hiring security for your business premises but are sceptical about the value it will add then keep reading.

Business Security Guard
Business Security Guard


What most people don’t realise is that the physical presence of security guards on a property acts as an immediate deterrent from criminals. You may feel that your premises is not necessarily a target and therefore there is no need for security but it is opportunities like this that criminals look for. Having security shows people that you are protected and gives the impression that if you are willing to pay for security guards it is likely you have other security measures in place.


Hiring a security guard, particularly one that lives in the local area means that you will have access to someone with their ear to the ground. With their knowledge of the area and particularly the people in it, they are likely to have access to information on any criminal activity or plans. This pre-emptive knowledge can help you to better protect your premises in the long term and makes them a valued asset to your business.


One of the easiest ways to show the world that you are a professional working business is to have the right security in place. Having security guards shows that your business has a certain level of value either through your premises or your assets and therefore needs to be protected. Other industry professionals are more likely to take you seriously if they feel that you and your business have worth.

Hire Security Guard
Hire Security Guard

Stock Shrinkage

One of the biggest problems businesses face every year is stock shrinkage and a huge reason for this can be from damage or items being stolen. Depending on the percentage of stock shrinkage your business is suffering from annually you may want to consider hiring security guards. Their job is to not only make sure that employees and unauthorised personal don’t have the opportunity to steal stock but also to protect it. They have the chance to oversee everything that goes on and if they feel there is a reason that your stock is at risk they will notify you.

Human Touch

Whilst there are a number of technological advancements in security for businesses you can’t replicate the peace of mind people have knowing someone is physically there protecting them. Your employees can work safe in the knowledge that at all times of the day they and the premises is under the care of security guards. This not only will boost morale but depending on your industry it can make your business much more desirable to those looking for employment.

Security guards are a valuable resource but it is up to you to ascertain whether you feel your business can truly benefit in the long term.

The Impact of Reviews on Consumer’s Purchase Behaviour

Positive reviews on your products and services will make your brand to appear more reliable and trustworthy to the customers. Research suggests that positive reviews can influence the buying decision of the customers as well as the amount of the money they spend on your products and services. Hence, your objective should be boosting the reviews as a single positive review is reported to develop ten customers in turn.

Visitors Reviews to Website
Visitors Reviews to Website

Here are things that you should consider:

• It is crucially important for marketers to comprehend consumer usage as well as the attitude of the users towards reviews. As per the prevailing trends, 90% of the buyers refer to online reviews before buying a product or hiring any services. For the majority of customers, product and service reviews are as important as personal recommendations. Almost 95% of the users would opt for your products and services if they are impressed by the reviews on your offerings.

• More than 90% of customers refer to the reviews before visiting the business website.

• You can expect that your business website gets a massive flow of web traffic. This aspiration will only get accomplished if you can impress potential customers with your reviews. As for statistics, 90% of customers check the reviews on the products and services before they visit your business website. They will step ahead to visit your website only if they are impressed with the reviews on your products and services. Hence, before you adopt techniques like SEO and other strategies to boost the volume of traffic flowing to your website, take adequate measures that will boost local business reviews. Once you can impress the customers with reviews, it will automatically boost the volume of traffic on your website.

Reviews on Business Website
Reviews on Business Website

• Buyers are likely to invest 35% more on businesses that feature excellent reviews.

• Research and observation suggest that positive reviews not only influence the buying decision of the customers but influence them to spend more money on your brand if you are featuring excellent reviews for your products and/or services.

• 88% of customers give equal importance to reviews and personal recommendations.

• The opinion of friends and relatives significantly influences the buying decision of the customers. Hence, in instances of buying a product or hiring a service, customers give good importance on personal recommendations.

• Positive reviews will make your brand more reliable to your customers.

Customer Reviews
Customer Reviews

• 75% of the buyers find a business trustworthy and reliable if it is featuring positive reviews. In other words, the better the reviews you receive for your brand and your portfolio of products and services, the more reliable you are to the customers. This is one of the most crucial factors that contribute in building your brand.

The points discussed above suggest the importance of positive reviews in building your brand. A brand with positive reviews easily wins over the trust and reliance of the buyers. This way, you can gain an edge over your competitors, eventually outpacing them. Thus, you need to encourage your customers to review your products and services. Each review from a customer will earn you more customers in turn.