Does your business support a charity of any kind? If not, you could be missing out on a host of benefits that come with doing work for good causes. Not only will you be helping others, but you will also be helping your business. Here are several compelling reasons for supporting more charitable causes.
It helps define your identity
If you are struggling to develop your brand and corporate identity, supporting a charity can help. It shows the world that you have integrity and work in an ethical way. And, when it comes to your customers choosing you or the competition, charity support can make the difference. Consumers are a lot savvier with the businesses they use these days, and many are making more ethical choices.
It becomes part of your business
Supporting a charity can become part of your business model. Take Prima Solutions, for example. They use their adventure challenge solutions to encourage other businesses to get involved. So, you could become something of a figurehead in drumming up support for your chosen charitable causes. Not only can you raise money, but you can also enhance the profile of your brand.
Your entire business can get a lot of PR from supporting charities. Local newspapers – and nationals, on occasion – are always printing stories about companies raising money. And, all that coverage will be positive to you, your business, and your employees.
Ideal for employees
Supporting a charity also helps your employees feel they are giving something back to the community. Long work hours and busy lifestyles mean that many people are unable to devote any free time to charity, despite the fact they want to be involved. By giving your employees the time to do some charity work, you will be helping overcome a big problem.
Brilliant for team building
Charitable events always take a lot of organisation, and many different people from your company will be involved. It’s a good way of bringing various departments together. And, to establish better relationships between staff members. It also gives different people the opportunity to shine, no matter what they do. For example, you might find that your cleaner has a hidden talent for creating fantastic events. Who knows? It might even lead to a new role in the company for them.
As everyone knows, networking is vital to business. And, one of the best ways of networking more is to get involved in a charitable event. You will meet people from all kinds of different business sectors – some may even be complementary to yours. There will be plenty of new business opportunities, too. Once you get out there and start meeting people, you will find that doors start to open in areas that you hadn’t even thought of beforehand.
As you can see, there are many benefits for your busy business when you start supporting a charitable cause. Take a look around and see what you can find – whatever charity you choose, it’s guaranteed they need your help! Let us know how you get on!