Are you happy with your online sales performance, or do you think you could do better? If it’s the latter, read on. We’ve pulled together some of the best ideas for improving your online sales. So, whether you are new to the online marketplace or just want to make a little more money, these simple tips will help. Let’s take a closer look.
Focus on benefits, not descriptions
This is a classic mistake that many people new to online selling make. When you sell a product, don’t bore your audience with dull product descriptions. Try and write about the benefits, rather than the product itself. Think about how Apple sell their iPhones. The ads they show will tell you how many photos you can store, rather than how much disk space they have. Or, they will tell you how sharp the on-screen images will be, rather than an in-depth look at the pixel count. It’s all about selling the sizzle, rather than the sausage.
Think like your customer
Another big issue that many website owners have is that they trust their own judgment. For example, if they like the design of the site, it must be right. The trouble is, your perfect customer isn’t you. Build your site and make improvements based on what your customers want to see, rather than you. This goes for your copy, too. No more home pages with a 5,000-word essay on your company history. Again, think of what you are doing for your customer and focus on them, not you.
It might seem obvious, but a lot of company owners think they can do it all themselves. However, selling online takes a lot of nous if you want to succeed. You’ll need plenty of experience and knowledge of the industry if you want to improve things. It makes sense, then, to hire an ecommerce agency if you aren’t sure of what you’re doing. It will be quicker, more efficient, and give you better results. By all means learn while you are letting them loose, but in the early stages let someone with experience handle things.
Test customer’s resolve
Time scale can be a powerful tool when you sell online. If there is a limit to a special offer, make sure you are screaming about it. You will find it will tip more customers over the edge, and they will be more inclined to purchase if they think that offer won’t be there tomorrow. Don’t cheat, of course – and always remove offers when you say you will. But, it can increase your conversion rate by a significant amount if you are prepared to give it a go.
Offer fewer products
Finally, another basic piece of advice. The web is a simple medium, and people expect smooth and easy transactions. If they are looking for a product you sell, they don’t want to see thousands of others. Make sure you home page only sells a few core products, and keep your range to a minimum. Not only will it encourage more people to buy, but you will save money and find it easier to deal with, too.