Are you in the restaurant business? If so, you might have noticed the industry becoming highly competitive in recent years. Customers have so much choice in every town and city that it is getting harder to entice them through your door. If you are struggling with the pressure, it might be time to make some improvements to your restaurant. Here are some ideas for 2016 based on the most recent trends in the food industry. We hope they might give you some ideas to improve your offer and get through your tough period.
There are so many restaurants in the country these days so it is essential to stand out. You also have the food delivery sector to compete against, and it is having a big effect on restaurant footfall. So, your first step is to try and make every customer have an experience in your restaurant. Make it more exciting for them, and give them something they just can’t get anywhere else. An open kitchen, perhaps, where they can see their meal cooking as they wait.
The food industry has been in line for a battering in the past decade, as more people switch on to the importance of a healthy diet. And, more people than ever are seeking out healthy food options when they go out for meals. Is there a way you could use this to your advantage? If you can prove to your customers that you use clean menus with no chemicals or additives at all, it might be a big draw for them.
New cooking styles
Food presentation and preparation have also changed in recent years. Plates are tidier, and meals look a lot more sophisticated these days. Could you tweak your menu and presentation to follow suit? It will impress your clients, and help you stand out. Think about embracing sous vide cooking, where you use a commercial vacuum sealer to prepare your food in advance. It stays fresh and moist and gives you the time to make the perfect cuts and spend more time on presentation.
As we mentioned in our first paragraph, more people are enjoying high-quality food from the comfort of their homes. Food delivery is big business, and there has been tremendous growth in this area. Technology is playing a big part. Even tech giants like Google and Amazon are getting in on the act, connecting customers with restaurants. Could you create a delivery service to branch out your business? It can be a valuable boost to your income stream, and it also gives more people the chance to experience your food. If they love it, there is a greater chance of them making a beeline for your restaurant the next time they want to go out for a meal.
More people than ever are seeking out vegetarian and vegan options. Are you catering to them? If not, it might be time to look at your menu and find ways of adding high-quality veggie or vegan meals. It will increase your market potential and lead to more people coming through your door.
Any more trends in the food industry we need to know about? Let us know in the comments!