Trade events and exhibitions are essential if you want to attract new industry-related clients. However, many business owners take the wrong approach and create poor results. With that in mind, we wanted to present you with a list of tips and tricks that could turn things around. As most people will understand, planning is the key to achieving your goals. So, take some of the suggestions from this page and put them into practice. Hopefully, you will notice an improvement in the number of new clients you find at those events. Also, you should manage to impress them a little more if you get things right.
Train your staff before the event
You’ll want to take your most experienced team members along to any trade shows. That is because you won’t have enough time to talk to everyone who might show an interest. So, you need other people on hand to deal with their requests and questions. Do yourself a favour and make sure you take the time to increase their education. Let them know what you expect from them, and what information you’d like them to relay. You could even create a script if you think it will help. If everyone handles new client requests, in the same manner, you should get consistent results.
Offer promotional products to new clients
Experts say that promotional products are the way forward at trade shows. It doesn’t cost much to buy some products that contain your company information. The best thing about handing them out at exhibitions is that people love getting something for free. So, hundreds of potential clients could leave the event with your logo on their person. Some good ideas for gifts include wristbands, USB drives, and ID accessories. Of course, the final decisions are down to you. Just take some time to work out which items will create the best outcomes. Ideally, you don’t want to select anything people might throw in the trash.
Invest in an eye-catching stand design
There are many graphic design and printing companies out there that could help with your stand design. Make sure you research the industry and employ the services of dedicated professionals. They will want to know all the ins and outs of your business before they start work. Hopefully, their efforts will make sure nobody walks past your stall at the event. They will use your branding graphics and other elements to create something no new clients could ignore. You’re often up against some stiff competition when attending exhibitions. However, you can always improve your results by standing out from the crowd.
Use the information and suggestions from this page to improve your outcomes in 2016. You also need to draw on past experiences to get things right. Take some time to work out why you haven’t achieved your goals in the past. Look at other companies at the same events and see if you can replicate their techniques. At the end of the day, you probably need a lot of clients to make a fortune. So, now is the time to tip the scales of balance in your favour.