Tips for Having A Disaster-Free Exhibition

If you are looking to attend your first exhibition, then you can get a wealth of advice on making the event a success on the Internet. Attending events can require a significant investment for businesses, so it is important that you ensure that you get the maximum amount of benefit when attending such events. With some careful planning, you can make sure that your event is both productive and successful.

Business Exhibitions
Business Exhibitions

Set Defined Goals

If you ask most business owners before they attend any event, they will usually identify their goals as to “increase sales” or to “generate more leads”. While these goals are both commendable and also achievable, you will want to be more specific when setting your targets. Add a realistic percentage that you think you can increase sales or leads by, and also do not forget about brand exposure and making industry contacts.




Sticking To A Budget

You will need to set yourself a realistic budget and make sure that you stick to it especially when you’re choosing an exhibition stand design. Going a little over budget might make for a fantastic looking display, but it is important that you get a return on investment for your business. Your budget will need to take into account many different factors.

Professional Exhibition Stand
Professional Exhibition Stand

• The cost of attending the exhibition and having a display
• The cost of your exhibition stand
• Marketing costs
• Wages
• Travel
• Food and Drinks
• Accommodation, if required
• Promotional material and products

The cost of attending an exhibition is not just the cost of the tickets as you will also need to make sure that you factor in all of your expenses. Factoring in these expenses accurately will help you to clearly see whether you manage to reach your targets or not.




Rushing Setting Up & Taking Down

You can often be eager to set up your display before an exhibition starts, and then even more keen to take it down after a long day. When you hire a professional stand contractor, you are making an investment in your business. When you rush to assemble, or dismantle your stand, then you are increasing the likelihood of an accident, and potentially damaging your exhibition stand. Always take your time when you are putting up or taking it down at an event and avoid costly accidents or better yet, hire a professional to do the job for you.

Exhibition Stand
Exhibition Stand

Don’t Forget To Follow Up

Over the course of attending an event, you will no doubt meet a lot of different people and swap contact details. Whether you are exchanging details or business cards, it is important that you keep all of your new contacts safe. When you are back in the office, it is also important that you follow up on each contact and see what your new connections can do for your business.

Attending exhibitions is an excellent way to not only drum up new business and contacts but to also market your brand and increase recognition. If you plan your event accordingly, set a realistic budget as well as targets, you can find that attending events can be hugely beneficial for your company. As with most thing, the key to success is in the planning, so get planning your next exhibition today!

The Impact of Reviews on Consumer’s Purchase Behaviour

Positive reviews on your products and services will make your brand to appear more reliable and trustworthy to the customers. Research suggests that positive reviews can influence the buying decision of the customers as well as the amount of the money they spend on your products and services. Hence, your objective should be boosting the reviews as a single positive review is reported to develop ten customers in turn.

Visitors Reviews to Website
Visitors Reviews to Website

Here are things that you should consider:

• It is crucially important for marketers to comprehend consumer usage as well as the attitude of the users towards reviews. As per the prevailing trends, 90% of the buyers refer to online reviews before buying a product or hiring any services. For the majority of customers, product and service reviews are as important as personal recommendations. Almost 95% of the users would opt for your products and services if they are impressed by the reviews on your offerings.




• More than 90% of customers refer to the reviews before visiting the business website.

• You can expect that your business website gets a massive flow of web traffic. This aspiration will only get accomplished if you can impress potential customers with your reviews. As for statistics, 90% of customers check the reviews on the products and services before they visit your business website. They will step ahead to visit your website only if they are impressed with the reviews on your products and services. Hence, before you adopt techniques like SEO and other strategies to boost the volume of traffic flowing to your website, take adequate measures that will boost local business reviews. Once you can impress the customers with reviews, it will automatically boost the volume of traffic on your website.

Reviews on Business Website
Reviews on Business Website

• Buyers are likely to invest 35% more on businesses that feature excellent reviews.

• Research and observation suggest that positive reviews not only influence the buying decision of the customers but influence them to spend more money on your brand if you are featuring excellent reviews for your products and/or services.




• 88% of customers give equal importance to reviews and personal recommendations.

• The opinion of friends and relatives significantly influences the buying decision of the customers. Hence, in instances of buying a product or hiring a service, customers give good importance on personal recommendations.

• Positive reviews will make your brand more reliable to your customers.

Customer Reviews
Customer Reviews

• 75% of the buyers find a business trustworthy and reliable if it is featuring positive reviews. In other words, the better the reviews you receive for your brand and your portfolio of products and services, the more reliable you are to the customers. This is one of the most crucial factors that contribute in building your brand.




The points discussed above suggest the importance of positive reviews in building your brand. A brand with positive reviews easily wins over the trust and reliance of the buyers. This way, you can gain an edge over your competitors, eventually outpacing them. Thus, you need to encourage your customers to review your products and services. Each review from a customer will earn you more customers in turn.

Get Connected: Simple And Easy Ways To Help You Connect With Your Customers

The key to any successful business has always been, and will always be, its customers. Without customers then all you have is a very expensive hobby. No matter how many different facets there are to your business, in the end, it always comes back to your customers. So then, why do so many businesses fail so spectacularly when it comes to connecting with their customers? For all their importance, many companies seem to forget that their customers are people, not just faceless numbers. Without that human connection, you could have the best product with the biggest marketing budget in the world and it won’t make the slightest bit of difference. The first and most important thing that you need to do is to connect with your customers. Here are a few simple tips to help you do just that.

Market Research
Market Research

Know who they are

You can’t connect with someone if you have no idea who they are. Shocking, right? The first step in connecting with your customers needs to be to do as much research as possible. Make sure that your market research is rich and detailed. Don’t just think that a vague idea of the age and gender of your target customer will be enough. You need to know the other businesses that they use, what their interests are, what really makes them tick. You should do so much research that you would be able to pick your target customer out of a line-up in seconds.

Coffee Shop Idea
Coffee Shop Idea

Get personal

The personal touch is a seriously powerful tool when it comes to your customers. Customers aren’t interested in faceless companies. Surprise, surprise, they want to connect with other people. Look at the ways that businesses that include a lot of face to face contact do things. Retail and coffee shops often have extremely close relationships with their customers. Check out some coffee shop ideas as a way to get inspiration for how to connect with your customers on a more personal and human level.

Relationships With Customer
Relationships With Customer

What do your customers want?

If you really want to connect with your customers, then you’ve got to have something to offer. Now, you’re already at an advantage because you presumably have a product that you’re sure they want. But go beyond that. Figure out what kind of businesses they connect with already. What are those businesses offering? If you can figure that out, you’ll have a great idea of what it is that your customers want from a business. Do they want a strong ethical or moral stance? Are they look for something that represents family values? Are your customers after a business that pushes forward in socially progressive ways? This worst of questions can be the difference between a business with a great product, and a business that customers will walk through fire to support.

Remember that your customers are all individuals, and you should treat them like that. The last thing that you want to do is treat your customers like a single, monolithic entity that will respond in exactly the same way to everything you do.

In Manufacturing, Time Is Of The Essence Every Second Of The Day

It’s simple. When it comes to manufacturing, you want the best quality goods produced in higher quantities in less time. But the steps to get there aren’t always that simple. They require you to take a look at the individual processes throughout a product’s lifecycle. They require that you’re able to get back on your feet when you suffer a setback. They require real planning and time management. But those requirements don’t have to be difficult to match. Here, we’re going to look at how you use every second to its utmost potential in your business.

Increase Revenue
Increase Revenue

Make efficiency your goal

If you haven’t heard of the lean principles of eliminating loss in manufacturing, now is the time to start. The more effort you put on looking at the overall process of the business, the more you can spot opportunities for loss. Loss like damaged goods from poorly maintained equipment. Loss of time due to having to transport goods around obsolete equipment. Improving the manufacturing process itself increases your revenue. It reduces the cost involved in every single product you produce. So make sure you’re learning and applying lean principles every day. Don’t stop after you’ve made a few changes. Spend some time each week looking at improvements you can make.

Machinery Repair
Machinery Repair

Get things back up and running

We can’t assume that you’ll always be able to avoid risks of loss, however. Sometimes you miss something, sometimes there was just no way to catch it. In manufacturing, one of the most dangerous to your business is when your machinery has a fault that halts progress entirely. It’s a time-sensitive task to get things back up and running. That’s why you need to make sure you’re choosing the right services. Particularly, look at your suppliers. Suppliers like Pirtek don’t just deliver hydraulics and fluid transfer parts. Good suppliers also have repair and replacement services that can get out as quickly as in one hour. Meaning you’re not losing hours and even days more of productive time waiting for a fix.

Work Interruptions
Work Interruptions

Beating work interruptions

Another risk comes from the employees themselves. Internal work interruption isn’t always down to employee laziness or lack of engagement. It can also be down to how communication is carried out in the workplace. For instance, if they’re being given new tasks constantly, the paradox of choice can come into play. They can be so unsure as to where their priorities should be that they get very little done in the end. Make sure that everyone in the business follows a code of your making in regards to task priority. Using time management tools can also help them digitally keep track of and organize tasks, meaning they don’t have to focus on a hundred things at once.

Keep track of the time your employees use and how they can better use it. Know the people who can get you up and running as soon as you identify a problem. Keep changing the progress of workflow to eliminate as much loss as possible. That’s what will make your business more time effective than ever before.

Financial Feng Shui: Position Your Business For Success

Feng Shui is the ancient Chinese art which brings harmony to your surroundings. It aligns your environment with who you are and where you want to go. And to achieve this ‘flow,’ all you have to do is re-organise what’s already there.

The same goes with financial Feng Shui. You don’t need to make massive changes. Just reshuffle your people, skills, and equipment to sync your business with your ambitions.

Business Investment
Business Investment

Invest in your people

Whether your business is a handful of staff or a hundred, you need the right people with the right skillsets to succeed. Say your social media strategy is floundering. Is there someone with a different job title in the office with social skills who could pick up the role? Could you invest in their training? Or take an online course yourself to get up to speed? In the meantime, you could hire a freelancer until you or your staff are trained up.

Startup Business
Startup Business

Go 2.0

If archaic software or on-the-blink machinery is slowing your business down, consider equipment financing to get things moving. By sidestepping lengthy bank approvals, you could get the money you need within 24 hours, and install your new laser printer within 48 hours.

Flexitime
Flexitime

Re-think 9-5

Is 9 to 5 the best solution for you and your staff? By allowing flexitime – where people work their contracted hours at more convenient times – you could see productivity soar. Flexitime lets staff fit in leisure time, pick up their kids from school, and avoid long commutes when they could be working. Interested? Explore the benefits of flexitime.

Remote Working
Remote Working

Look beyond the four walls

If you’re struggling to find the right person with the right skillset, or want to hold on to an employee who needs to work from home a couple of days a week, remote working could be the answer.

Skype calls let you stay in touch, and business apps such as Basecamp let you work on projects in real time – wherever you are. And by extending your workplace beyond the office, you can recruit the best and brightest from around the world. Here’s Virgin’s take on remote working (and that business does okay.)

Financial Feng Shui
Financial Feng Shui

Raise morale

If you don’t win a pitch for new business, lose a client, or you’re struggling to meet the deadline of a product launch, office morale can quickly take a nosedive. Happy employees are productive employees, so it’s key you keep that positive Chi flowing.

There are ways to raise office morale. You could take your staff on an away day. Celebrate individual successes at a weekly meeting. Or take everyone on a long lunch on a Wednesday afternoon. People aren’t the plant pots you rearrange in financial Feng Shui; they are the energy that powers success.

The art of Feng Shui is about balance and always assessing your environment. (Feng translates as water, Shui as wind.) Your business is a changeable force too, so keep assessing what it needs and rearranging your resources for maximum flow and success.

Setting Up The Roadblocks For A Secure And Successful Haulage Firm

The burden in running any type of business, whether small or large, is making sure that the logistics are well and truly catered for. Running a haulage firm is a logistical nightmare if you let it be so, as that is the name of the game. If you are hoping to start up a haulage firm, there are some things to bear in mind.

Transport Business
Transport Business

The Location Of The Business

You need to make sure that access to your business is good. Using vehicles bigger than 3.5 tons can cause many issues with regards to fitting under bridges etc. Making sure that the company is situated on a main road and has access to the main road routes is the most important thing for your company. So you need to be strategic when it comes to locating your base, as it will dictate how efficiently you can get on the road.




Fleet Size

The more the fleet, the larger the overheads will be. And if your overheads are high, then you need more customers and more work to generate a profit. Making sure that your business stands out in the sea of haulage firms is the key to more custom. With environmentally friendly cars becoming more popular, maybe promising to cut down on emissions could be a way to stand out? The shape of the fleets is a surprising aspect that you need to think about. Trucks can be in a rigid or an articulated shape, so be sure that they are suitable for the goods and services you will be offering.

Logistics Business
Logistics Business

The Right Documents

With vehicles designed for delivery, use comes many miles of red tape and documents. You may wish to approach a law firm that deals with businesses to make sure you have everything in place. Try a firm online such as http://mattsharplaw.com/. You will need insurance to cover you for any eventualities such as professional indemnity insurance or public liability insurance.




The Staff

While you will know the right type of person for the job when you see them, being a long-haul driver comes with a lot more regulations. And with talk of mental health being a lot more prevalent now, you need to ask yourself how this affects drivers that work long days on their own. If drivers work much longer hours than is regulated, then you could be liable for severe penalties, which can cause a dampener on your business before it has begun.

Long-haul Driver
Long-haul Driver

The Long Haul

Starting a firm in the transport and logistics business has a fair amount of challenges on a personal and professional level, which differs to many online businesses or startup companies. However, you have thought of starting a business in the past, suffice to say that the way haulage firms have changed its way of operating over the years has changed due to the advent of technology. There are ways to check if a driver is exceeding their amount of driving time for example. There are still long hours and it is still a challenging profession wherever you are in the business, so make sure that the roadblocks are in place for a secure and successful business.