The Impact of Reviews on Consumer’s Purchase Behaviour

Positive reviews on your products and services will make your brand to appear more reliable and trustworthy to the customers. Research suggests that positive reviews can influence the buying decision of the customers as well as the amount of the money they spend on your products and services. Hence, your objective should be boosting the reviews as a single positive review is reported to develop ten customers in turn.

Visitors Reviews to Website
Visitors Reviews to Website

Here are things that you should consider:

• It is crucially important for marketers to comprehend consumer usage as well as the attitude of the users towards reviews. As per the prevailing trends, 90% of the buyers refer to online reviews before buying a product or hiring any services. For the majority of customers, product and service reviews are as important as personal recommendations. Almost 95% of the users would opt for your products and services if they are impressed by the reviews on your offerings.




• More than 90% of customers refer to the reviews before visiting the business website.

• You can expect that your business website gets a massive flow of web traffic. This aspiration will only get accomplished if you can impress potential customers with your reviews. As for statistics, 90% of customers check the reviews on the products and services before they visit your business website. They will step ahead to visit your website only if they are impressed with the reviews on your products and services. Hence, before you adopt techniques like SEO and other strategies to boost the volume of traffic flowing to your website, take adequate measures that will boost local business reviews. Once you can impress the customers with reviews, it will automatically boost the volume of traffic on your website.

Reviews on Business Website
Reviews on Business Website

• Buyers are likely to invest 35% more on businesses that feature excellent reviews.

• Research and observation suggest that positive reviews not only influence the buying decision of the customers but influence them to spend more money on your brand if you are featuring excellent reviews for your products and/or services.




• 88% of customers give equal importance to reviews and personal recommendations.

• The opinion of friends and relatives significantly influences the buying decision of the customers. Hence, in instances of buying a product or hiring a service, customers give good importance on personal recommendations.

• Positive reviews will make your brand more reliable to your customers.

Customer Reviews
Customer Reviews

• 75% of the buyers find a business trustworthy and reliable if it is featuring positive reviews. In other words, the better the reviews you receive for your brand and your portfolio of products and services, the more reliable you are to the customers. This is one of the most crucial factors that contribute in building your brand.




The points discussed above suggest the importance of positive reviews in building your brand. A brand with positive reviews easily wins over the trust and reliance of the buyers. This way, you can gain an edge over your competitors, eventually outpacing them. Thus, you need to encourage your customers to review your products and services. Each review from a customer will earn you more customers in turn.

Why Your Web Presence Is In The Doldrums

In a sense, the growth of the internet has been a great leveler. It’s meant that small businesses can now come out of nowhere and dominate the market in just a few years. We’ve seen these so-called unicorn startups disrupt everything from social to hotel rooms.

But the internet isn’t a carte blanche. It’s a system, rather like any other, that needs to be worked in the right way. Unfortunately, small businesses get this wrong more than they get it right. And that can ruin their chances of making a significant impact. Here’s why your web presence is in the doldrums.

Business Website
Business Website

Your Home Page Lacks Clout

The first place the majority of your customers will come into contact with your business is your home page. As a result, it has to be able to meet their needs from the outset. The key here is to try to give cues to customers about what they should do next. All too often, home pages are confusing and full of detail. And customers find it hard to find the products and services that they’re actually looking for. As a result, visits to your site are short-lived. And your ranking on Google suffers as a result.

One solution is to make use of customer-specific landing pages. These are pages designed to direct customers to a particular call-to-action. If you’re smart, you’ll link customers to landing pages based on their needs.

SEO
SEO

You’re Not Measuring SEO Performance

Right now, all the savviest companies are using tools to track their SEO rankings. Doing this is especially important for local businesses operating out of multiple locations. Often customers don’t search for “lawyers.” They search for “lawyers in Connecticut.” And that means that you need to be at the top of multiple, regional searches. Of course, tracking regional rankings is a time-consuming process without the latest analytics. That’s especially true when it’s done without the latest tracking and automation. Thus, most businesses now invest in apps, like Chatmeter, which do the legwork for them.

Web Exclusive
Web Exclusive

You Don’t Use Web Exclusives

Web marketing is essentially attention seeking but done in a tactful and useful way. You always want to be doing things that actually benefit your customers. One way that you can do this and boost your web presence is to have web-exclusive deals. Web deals are an excellent way to get people to click through to your site. And it’s also a good talking point to have on your business’s social media page.

Increase Web Presence
Increase Web Presence

You’ve Got Annoying Features

Often what’s convenient for businesses is annoying for customers. Take restaurants, for instance. How many times have you been onto a restaurant site and wanted to find the menu? More often than not, the menu isn’t on an actual web page. It’s hidden away at the back of the site in a PDF. To find out what’s on the menu, you have to leave your browser and open a separate PDF-viewer. It’s annoying on the PC, and it’s even worse on mobile. And yet businesses continue to do it. If you want to increase your web presence, you’ll remove any features of your site that are irritating for customers.