Part of running any business is selling the ideas behind that business. Indeed, according to some business gurus, this is the entire point. Marketing, however, can be a complex and daunting affair. This is particularly the case for first-time business owners. However, it need not be so scary that it frightens you off altogether. The key to winning with marketing is to spread your message far and wide. You achieve this by using many different marketing techniques within a short timeframe. One of the best techniques for those just starting out in business is to set up a stand at a trade show. Trade shows are a fantastic opportunity to show off your business to clients and competitors alike. But what goes into a successful trade show stand? How do you attract people over to you, and away from your rivals? To give you a helping hand, we have put together this short guide.
Start With The Brand
Before you even consider having any kind of success at a trade show, you need to work on your brand. Going to a trade show without a solid understanding of your brand is business suicide. Any business needs a strong brand image to work with – or run the risk of being ignored and forgotten altogether. Before you go to the show, ensure you understand everything you can about your own brand image. What is the emotional impact of your brand? Where does it fit in the global marketplace? Why is it different to everything that has gone before? If you can answer these questions, you are well on your way. Having this in mind will set you up well to exude confidence at the trade show. For more on how to achieve this, look at www.freshbusinessthinking.com.
Big, Bold Displays
At the show, you will find yourself among many other people like you, all vying for attention – and custom. It might seem a little overwhelming when you first arrive. How are you expected to be seen above the rest? The answer is to do as the peacock does, and show off your colours. Create a vivid, big and bold display. Make it so nobody who comes near it can possibly ignore it. It would be foolish to waste your time at the show, after all. You may as well go all out. An essential part of a big, bold display is large signs with your brand emblazoned on them proudly. Look here for equipment to help with that: www.colortrac.com.
However, people are not just judging your stand, but also you. You need to be an engaging and confident force when people come up to speak to you. It’s a good idea to dress well for the event, as this affects how people think of you hugely. Beyond that, it is well worth beaming huge smiles at people long before they approach. Work hard on appearing confident and friendly. And remember to be as interactive as possible. Answer any questions with a sense of assurance, as this indicates that you know what you are doing. So long as you interact with people in the right way, your stand will likely be a success.