Tuesday , 21 November 2017
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Your Business’s Essential Guide to Merchandising

Merchandising can be a great way to create a new stream of revenue for an existing company. And it can also help to promote the brand and get your message out there. Here are some useful tips to improve your merchandising.

Keep Your Logo Simple

Selling merchandised products is something not every business can do, but if you think you have a market there, go for it. You will need to make sure that you have a logo that is suitable for merchandising. The logo should appear stylish, eye-catching and as simple as it possibly can be. People who are fans of your brand will be happy to buy these items, but they will be more likely if the logo looks great. You should also keep the products that you sell simple too. Obviously, the kind of merchandised products you choose to sell will depend on your company and what you do.

Merchandising Store

Merchandising Store

Use Good Photos Online

If you’re trying to sell something to someone, you need to show them exactly what they get for their money. This means that online sales depend heavily on the quality of the photos on the website. If the photos are poor and don’t give an accurate representation of what’s on sale, then people simply won’t buy those items. So, make sure that you always offer a few different photos of the items that you’re trying to sell to people. You should also definitely include a photo of the item being used. For example, if you’re selling a shirt with your logo on it, then have someone wearing and modeling it. It makes sense, and it will allow people to buy with confidence.

Branded Merchandise

Branded Merchandise

Give Extras Away for Free

If you want to get people interested, you could give away something for free when they buy from your company. This is a good way of getting your brand logo and name out there, even if the person isn’t buying branded merchandise from the company. There are small, inexpensive items that can be customised and given away for free. For example, you could give away branded stationary or custom buttons. These small items can promote your brand and improve the recognition of your brand too. That can only be a positive thing for your brand as a whole.

Promote Business Brand

Promote Business Brand

Entice People with Tie-In Suggestions

When people are buying online, you should always be trying to sell them something else. This is why all the best online stores will include suggestions down the side of the page. They often tie into what the person was originally looking at and thinking of purchasing. It’s a great way to make extra sales of your merchandise without putting in much extra effort. When you are designing your online store, make sure that this is something you put in place. People are always susceptible to impulse buying, and this is something that you should definitely be looking to take advantage of. You’re merely offering them a suggestion though, so you’re not doing anything wrong by doing this.

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